New
Autumn Campaign — The Heritage Edit
The NewHeritage
Timeless Indian silhouettes, reimagined.
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Four edits, one wardrobe — woven, printed and finished in small runs.
Just in
View AllNew Arrivals
This week's cut of the loom — most in limited numbers, so they rarely come back.
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Shop by occasion
All OccasionsDress for the Moment
The same wardrobe, read four different ways — from a wedding week to an ordinary Tuesday.
Collection 01 — RoohThe signature collection
The RoohCollection
Rooted in Indian craftsmanship. Designed for the woman of today. Rooh gathers twenty-two pieces made alongside weavers we have worked with for years — unhurried cloth, softened edges, and drapes that hold their shape from morning to midnight.
- Weave
- Chanderi & mul
- Pieces
- Twenty-two
- Made in
- Bhuj, Gujarat
Loved most
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The pieces our customers keep coming back for, and keep re-ordering in new colours.
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The Craft
From the artisan’s hands
to your wardrobe.
Every piece begins on a loom, not a machine floor. We work directly with four weaving clusters across India, pay upfront, and keep our runs small enough that each length of cloth can still be checked by hand.
- ChanderiMadhya Pradesh
- BanarasiUttar Pradesh
- Hand EmbroideryLucknow
- Handwoven CottonWest Bengal
